Posted On: 2020-04-20 Tatiana P.
International Marketing Strategies for B2B Export Businesses

An effective marketing plan is essential for all businesses to grow. For businesses operating in the international market, its importance is even greater. When it comes to B2B export businesses, marketing can be the trickiest. These businesses face the challenge of standing out on an international level. International B2B businesses face competition from all over the world to get recognized.

Marketing is a difficult domain for B2B export businesses. Collaborating with international businesses can prove hard. It is quite different from reaching out to the general public to try your services. Here, businesses have to build their image while respecting certain protocols. So how exactly can you promote your b2b business to get noticed worldwide? What is the perfect strategy to form international business partnerships? In the sections below, we explore ideas that will help your B2B business stand out.

Build Your Corporate Brand Image

Businesses should look to create and strengthen their brand early on. To be recognized, you will have to give your collaborators something to remember you by. Start by creating a distinctive logo for your company. This and all other associated imagery should represent your products and services.

This should be followed by building your online presence. Create a website that highlights your services and your brand image. Build on it to give a “personality” to your business. This will help your business to become distinguished from its rivals. Your prospective B2B partners around the world will start noticing your business.

Search Engine Optimization

Building the brand is a solid start for your business. Strengthening your business’ value is also important. Along with your products, your presentation will also affect your image. A large part of it is attributed to online presence these days. Your business’ website should portray your business accurately. It should be optimized for higher search engine results with high keyword usage. Your business’ website should also be easy to browse and should load fast. All these factors contribute to your business’ image.

A website streamlined for your prospective visitors will boost your reputation. It will convince your B2B partners that you have a solid standing in your market. You can get full service SEO service from Globaliser which provides website building with search engine optimization for companies who want to export globally.

Export Fairs

You have built and strengthened your brand image. The next step would be building connections in the business community. The best way to do so would be through international export fairs. These events are organized for businesses to find investors, or to build new links. At export fairs, you can find businesses that correspond to your services. You can have face-to-face discussions with the relevant people about future collaborations.

At export fairs, you can secure partnerships with international businesses looking to hire your B2B services. Export fairs are also covered by journalists. You can use these events to present your business to members of the press. This will ensure free promotion and coverage of your services.

Social Media

The importance of a solid social media presence for businesses is also growing with time. Social media platforms are becoming increasingly beneficial for business promotions. Your business should also have an active social media handle. It can be used to update your clients and B2B partners about your services. Through social media and emailing platforms, you can constantly stay in touch with them.

You can also use social media to enhance your brand image. Your business-related content uploaded there will have your logo and associated colors. This will help you become more recognizable among your clients.

Innovation on Products

Your brand image isn’t just strengthened by your content. Once you have become noticed, your services should correspond to your set standards. You need to let your B2B clients know why your services stand out, internationally. Your products and services should have some unique qualities to compete with other global players in the market.

With innovative services, you will take an unassailable lead over your rivals. It is also important to keep researching ways to achieve innovation. This will help you form sustained partnerships with your B2B clients.

B2B Marketplace Involvement

B2B marketplaces comprise different e-commerce platforms for businesses. You need to offer quality services at reasonable prices to your potential customers. The key to increasing your customer base is to build trust with them. Research your prospective clients and find out the nature of services they want. Build your products and services around those requirements. This, along with your service quality, will build a solid collaboration with your customers. Marketplace involvement and research will eventually boost your sales. It will help you beat your competition in the marketplace, and will ensure customer loyalty.


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