Posted On: 2020-02-10 Tatiana P.
How to Make The Most of Your Property Marketing Visuals

How to Make The Most of Your Property Marketing CGI

Architectural visualisation is your most important tool in property marketing. You might want to invest well in it so you can get the best rendering quality for it. But to make it even more effective for your business, you need to know how to utilize the visualization well. And here are some tips you can try to make the most of your property marketing CGI:

Always Ask for Photorealistic Quality

Photorealistic images are impressive. This is the thing that steals people's attention. People on the internet can stop scrolling. People in real life will look back to take a second glance. This level of quality is also more pleasant to look at for a long time.

Be it still images, 3D animation, or even a stereoscopic panorama, poor-quality of visualization would not be strong enough to impress people. Your property will end up getting less acknowledgment from the public.

Use Animation for Social Media Ads

Social media ads are great to reach your prospective buyers. Instead of using still images, you might want to consider posting the animation video as the main ad. Because animation provides a better experience with the property.

No need to provide a complete view of your property. A sneak peek on the best feature is more effective in fishing curiosity. Let the viewers see the most interesting features of your property from the ads and guide them to your website for further information.

Provide 360 Stereoscopic Panorama on Website

Since stereoscopic and VR technology is growing rapidly, you might also want to jump on the train. A 360 stereoscopic panorama on your home page can bring an awesome experience. No one could simply leave your website before taking a look at your property visualization.

Encourage your web visitors to put on their VR headphones and walk around your property. As they go through their "real" experience, you can convince them even more by highlighting the best features of your property. The beauty of the design would get imprinted inside their brain that it would be hard to resist.

Make It Interactive

Interactive visualization would be a lot harder to resist. The most basic interactive element you can have is a clickable door that guides to the next room. This way people can have a better understanding of the property's proportion.

You can also step it up with the object-hunting game. The trick will serve two purposes at a time. Looking around your property will be much more fun. The engagement with your prospective customers would leave a stronger positive impression.

Try Virtual Staging

People love experiencing the property they consider to buy. And a virtual staging can bring that to them. Especially if your property is a residence, people would love to imagine how it feels like to dwell there.

Visualization is like a weapon. If you have a great one and know how to use it well, victory would be yours. Use these tips on how to make the most of your property marketing CGI, and see how easy it will be to close your sale!


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